DESCRIPTION:
This project was an assignment from a Brand Identity Systems class at OSU. It was a culmination of work from the entire term (11 weeks). We were instructed to pick a brand we either wanted to create or re-fresh. I chose to re-fresh La Croix’s branding because I really enjoy their drinks but I think their branding could be re-imagined in a way that they would still be recognized as “La Croix” but more modernized to appeal to a wider audience.
*Disclaimer: This is not an official client project. This was a school assignment and has no affiliation with La Croix.
This project was an assignment from a Brand Identity Systems class at OSU. It was a culmination of work from the entire term (11 weeks). We were instructed to pick a brand we either wanted to create or re-fresh. I chose to re-fresh La Croix’s branding because I really enjoy their drinks but I think their branding could be re-imagined in a way that they would still be recognized as “La Croix” but more modernized to appeal to a wider audience.
*Disclaimer: This is not an official client project. This was a school assignment and has no affiliation with La Croix.